August 15, 2017

It is next-to-impossible to try and survive as a business in the 21st century without any digital marketing. Start-ups in particular know this, but are at a bit of a disadvantage, seeing as how they are typically stuck for funds to invest in digital marketing solutions. What is an even bigger risk, is attempting to undertake these responsibilities on your own not knowing what you are doing, so you end up incurring more losses as a result. Which is why, it might be a better idea for you to rope in a professional digital marketing agency to help out at least at the beginning. There are certain traits you need to look out for though, to ensure you get the right people on board.

KNOW WHAT YOU WANT

The first thing that is worth understanding, is that not every digital marketing agency is going to be the right fit for you. There will be some who are attuned to your needs, whilst others are on a whole other realm. You need to know what you want before you measure these agencies up against each other. Else, you are quite likely to look past a potential option. Whether you want the agency to handle Hong Kong video production or live streaming, make sure your company needs them, and will benefit from them.

UNDERSTAND THEIR STRENGTHS

Just as it is important to know what it is you want, it is also vital that you understand each agency’s strengths. That is how you will be able to weigh them up effectively. Some are more into visuals, others into content. Some do not handle photography at all, requiring the client to enlist a photographer and provide the necessary images for a job. There are many different ways in which digital marketing agencies operate, so you need to know what each of them are good at. Some have all-round digital marketing solutions on offer, which is very useful indeed.

LOOK INTO THEIR EXISTING WORK

One of the best ways to gauge an agency’s potential, is to judge their current work. Are they well known within the industry? Are they widely recommended? Who are some of the clients they have worked for in the past? Are these clients also well-known? These are all important questions to ask. They will help you determine whether they can handle your brand the way you want it to be handled. It is usually the mark of a reliable, dependable digital marketing agency, if they have a strong online presence through both a website and social media. Here, you should be able to browse through their previous work, including any video production they might have done along with others.

STICK TO YOUR GUNS

This does not mean that you have to behave like a stuck-up, stubborn customer, but you should also not lose sight of your goals. If you have a specific vision for a certain ad campaign, let them know this. Discuss your ideas, your reasoning behind them, and what you see them achieving once they are set in motion. It does not hurt to stick to your guns and insist on the final result the way you want it done. Of course any agency worth its salt will always point out any flaws and explain these to you, offering alternatives instead, which you would do good to heed. You should have a stable mind to make such sensitive decisions calmly and with poise, for the overall success of the company.